WellCome Italia
@ WellCome Italia
Seventh edition winner
WellCome Italia is an innovative start-up founded with the aim of promoting alternative tourism: the experiential industrial tourism. Team members developed an online platform which the tourist can use to book individual tours or theme tours within the major Made in Italy companies which excel in the fields of automotive, food and wine, fashion, design, cosmetics and packaging. The corporate tour thus represents an ' opportunity to explore the wealth of resources located just a few kilometers from the historic centers of the cities of art and discover the excellent products exported all around the world. The companies thus become an integral part of the territory, true cultural capitals just like actual museums.
ACTIVITIES
WellCome Italia organizes an exclusive tour in the company, where visitors explore the entire production chain, from raw material to packaging, observing with their own eyes the work behind an excellent product and listening to the story and the testimonies directly from the entrepreneurs. The tourists become involved in practical and direct experiences, in which they can test their skills in the process of production, so as to bring home a product enriched by a story to tell. The path ends with a unique shopping experience during which the visitors , they so wish, can make purchases within the company store, and this is recommended by those who designed and built the products themselves.
CONTACTS
via Masini 11 - Zola Predosa (Bo)
