Arthea Eventi di Praderio Caterina
Sixth edition winner
Caterina Praderio, an expert on performing arts and project management, in 2016 decided to develop a project that could serve as a link between performing arts and production process, taking music and musical theatre exactly where apparently they are not of any use. This is done by organizing artistic events specifically devised for companies and intended both as marketing strategies and as a tool of human resources management (team building, training).
SERVICES
Arthea Eventi creates and directs musical live shows and performances for conventions, inaugurations, theatres and fairs, cooperating with the client in achieving the final result of customer retention through emotional involvement, the so-called “engagement marketing”.
Music joins the company production process, by using artistic excellences that “exploit” live performing arts as an effective means of communication. The study of the direction and the content for live shows, the composition of soundtracks for spot advertising, the use of the arts for company training are the result of this research. Arthea Eventi gave birth to the association Arthea-lab (il laboratorio delle arti), which works in didactics for the organization of music events through workshops such as ensemble music, musical, sound technique and communication.
TIPS
Information on the portfolio is provided in the section BLOG of the web site.
CONTACTS
327 8892127
info@artheaeventi.it
